High on Sou!

1959 Motown BoyBecomes a Motown ManAl  Abrams was Detroit Motown Family Grit;Not HollywoodMotown Family Glitz!Written beforehis untimely death, Motown Press officer, Al Abrams, tells the hard and painfultruth behind his time at Motown. He tells of a medal of valor that a guyawarded to himself who had fabricated the military story for his own personalhero press. Al, also, reveals in detail why his Motown Memoir was not releasedafter leaving Motown. This book isAl’s follow-up book to his Hype & Sou!: Behind the Scenes At Motown.  It tells more Motown music history from Al’s 1959 Teenage Boy hire perspectiveto his becoming Motown’s Man as Motown’s Press Officer.  As Motown’s PressOfficer, Al had the ultimate view of where the Motown music secrets were hiddenfor both the record label and its artists.  Al Abramsbecame Motown’s first employee at the age of eighteen years old.  Heimpressed Berry and Raynoma when he took a record Berry handed him and got itplayed on the radio.  Al became Motown’s only Go-To-Guywhen he became Motown’s innovative, courageous, caring, daring and effectiveInternational Press Officer. He was privy to all the Motown family secrets frombehind stage doors.  He had to know everything from the inside to theoutside to protect Motown, Berry and all the Motown artists and workers. As the CivilRights Movement marched across America and young boys were putting on militaryuniforms and being sent to the Vietnam War, Al, single-handedly, created aglobal publicity campaign for a Black owned record label. Selling a Blackowned music company’s records and promoting its artists was challenging. Almaneuvered around the color obstacles and the white owned entertainment venues,radio stations and publications to help Motown crossover the white-blackdemarcation music lines.  Integration andnot Segregation on the dance floor and in concert halls is the pathway Alcreated for MotownAl believed inthe motto he created to sell Motown … Motown: The Sound of Young America. His book tellsthe miracle of Motown from his personal perspective and his insider knowledgethat began for him as a teenager. Al Abrams, amusic press legend, tells it from HYPE AND SOU! To HIGH ON SOU! 

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