Purposeful Luxury
Purposeful Luxury - Stephane J. G. Girod Nedostupné

Kniha ( pevná vazba )

    • Produkt je nedostupný.
E-shopové listy

Při zaslání zboží balíčkem

K nákupu nad 99 Kč dárek zdarma v hodnotě 19 Kč

E-shopové listy

Vždycky upřímná Jiřina Bohdalová

Při zaslání zboží balíčkem

K nákupu nad 699 Kč dárek zdarma v hodnotě 349 Kč

Vždycky upřímná Jiřina Bohdalová

Prepare your luxury brand for the sustainability transformation ahead In Purposeful Luxury: The Strategic Playbook for Sustainability in Luxury Industries, Stephane Girod delivers a strategic roadmap for luxury executives facing an existential challenge. By 2040-2045, luxury businesses may struggle to grow – or even survive – as policy… Přejít na celý popis

K tomuto produktu zákazníci kupují

Popis

Prepare your luxury brand for the sustainability transformation ahead

In Purposeful Luxury: The Strategic Playbook for Sustainability in Luxury Industries, Stephane Girod delivers a strategic roadmap for luxury executives facing an existential challenge. By 2040-2045, luxury businesses may struggle to grow – or even survive – as policy priorities shift toward basic needs. Current ESG compliance initiatives are necessary but insufficient for long-term legitimacy.

Purposeful Luxury provides a deep dive into sustainability initiatives across nine luxury sectors, drawing on over 65 executive interviews, surveys of 150 middle managers, and pioneering case studies on CHANEL, Chloé, Lamborghini, LVMH's Nona Source, Pandora, and Zenith Watches. Girod outlines concrete frameworks that accelerate current ESG journeys while preparing companies for positive-impact transformation.

Readers will also find:

Concrete directions and tools to place positive-impact sustainability at the core of business strategy, operations, organizations, culture, and leadership Actionable lessons derived from Reinventing Luxury Labs, CEO Forums, and World Economic Forum discussion panels with industry leaders Insights from the author's work with 250 executives during custom programs at IMD business school in Lausanne, Switzerland Guidance on strategy-making and implementation that empowers leaders to redefine their industry's approach to social responsibility and value creation A call to action for luxury executives to become vocal protagonists who boldly transform how their brands define and deliver sustainability

Essential for luxury executives, brand managers, and business owners, Purposeful Luxury provides the strategic frameworks needed to navigate the radical paradigm shift ahead. This book empowers leaders to place positive-impact sustainability at the heart of their operations and long-term value creation.

Sdílet

Nakladatel
John Wiley & Sons Inc
Rozměr
162 x 237 x 25
jazyk
angličtina
Vazba
pevná vazba
Hmotnost
634 g
isbn
978-1-394-36923-2
Počet stran
336
datum vydání
22.09.2026
ean
9781394369232

Hodnocení a recenze čtenářů Nápověda

0.0 z 5 0 hodnocení čtenářů

0× 5 hvězdiček 0× 4 hvězdičky 0× 3 hvězdičky 0× 2 hvězdičky 0× 1 hvezdička

Přidejte své hodnocení knihy

Vývoj ceny

Vývoj ceny Nápověda

Získejte přehled o vývoji ceny za posledních 60 dní.

Maloobchodní cena Minimální prodejní cena: 0 Kč Nápověda

Články, které stojí za pozornost

Zobrazit blog

Články, které stojí za pozornost